First Person Strategies

The By Line

A custom editorial system built to amplify your voice

If you have a beat, a point of view, or a presence to keep front and center — your own or your brand's — this system is for you. It does the daily scrolling, the hashtag searches, and the word counting you have no appetite for. And behind it, you get a human editor: one-on-one sessions tune your posts and replies until they sound like you, set your editorial calendar, and mentor you past whatever's been standing between you and your audience.

Who it's for

Mission-driven experts whose credibility lives partly in public: aspiring authors, independent journalists, nonprofit and civic-sector leaders, academics, fractional executives, and anyone whose audience expects to hear from them regularly, in their own words, on a particular set of topics.

How it works

Every engagement starts with a build: I interview you, study your actual writing, and construct a voice profile. I map your beat: the topics you own, the sources to watch, the people to know. Then the system goes to work, and it keeps improving with your feedback.

The same system runs for businesses and organizations: point it at a founder's account, a house account, or both, and every draft routes through whoever signs off.

Surfaces the signal. Scans your beat so you don't have to, delivering the posts to engage and the topics to claim. The noise stays out.
Scores every suggestion. Each one is rated against a rubric we weight together; anything that doesn't clear the threshold we set is filtered out.
Drafts, your way. Full posts, outlines, or angles, ready to post with hashtags and @mentions in place.
Packages the posts. Licensed images and platform-specific tone, tuned to what plays well where you post.
Grows your network. Every round of suggestions expands a curated list of the people and organizations shaping your beat. The list is yours to keep.
Waits for your OK. Each draft arrives with its source article or primary document, so you can check the work before making it your own. Nothing is ever auto-posted in your name.

Three ways to ride

1 The Locomotive

A personalized, curated briefing delivered to your inbox, with post ideas calibrated for you. I build it with your input; then you run it yourself, with no ongoing dependence on me.

2 The Club Car

The same curated briefing, run by me: delivered on a cadence set by your editorial goals, with regular sessions to tune the voice and tailor what you receive, from full drafts to lighter formats.

3 The Private Car

Your whole system as a private web app: prompt lists built around your beat to spark ideas, drafting panes sized to each platform, word counts as you type, whenever you sit down to work.

Details and rates available on request.

Optional Add-Ons

One-tap publishing  +  additional platforms  +  visual identity  +  editorial consulting packages

About the editor

Kate Pastor, editor and founder of First Person Strategies

The By Line is built and run by one person — me. I'm Kate Pastor, an editor with fifteen-plus years in newsrooms and an interviewer's ear, honed to listen until the real story shows up. The AI editorial systems I build run on the same discipline: the machinery does the searching and the drafting; the judgment stays human.

Ready to get on board?

Tell me about your beat, your audience, and what's been keeping your voice from them. I'll tell you which car fits.

Get in touch